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Planning and Managing Public Relations Campaigns : A Strategic Approach pdf, epub, mobi
Planning and Managing Public Relations Campaigns : A Strategic Approach pdf, epub, mobi

Anne Gregory,: Planning and Managing Public Relations Campaigns : A Strategic Approach

Planning and Managing Public Relations Campaigns : A Strategic Approach


Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; and, evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

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Author: Anne Gregory,
Number of Pages: 200 pages
Published Date: 28 Jul 2010
Publisher: Kogan Page Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780749451080
Download Link: Click Here


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